Social Arcade is an online, drag & drop template service for launching branded Apps, Quizzes and Games - aimed at Creative Agencies and SME’s.
As the first UX/UI designers to join the team, our tasks where to visualise and understand the users journey of the SocialArcade service. SocialArcade at that point used a control panel template that fell short in providing a service specific user experience. Instead the UI was bloated with repeated links and unnecessarily separated features. Our approach was to improve usability by focusing the user's attention on important features while providing strong visual anchors that reveal further features on demand.